The Novelty Effect Explains Why a New App Makes You More Productive

Let's say you get a new app, and for the first couple of weeks, that app seriously boosts your productivity. You like using it. You have fun using it. You make all kinds of great things. But over time, you stop using it. Psychologists call this the novelty effect, and although it sounds like a negative, writer Clive Thompson explains why it's useful.